A room painted with red patterns in a traditional Ghadames house
Zangat El Fnaydga, an alley in Tripoli's old city
Tripoli's Red Castle at night
The old covered market in Benghazi

Marketing decisions, backed by evidence.

Market strategy and research

A marketing consultancy for businesses across Libya. We find the cause before we propose a fix, and measure results in dinars, not likes.

Book a diagnostic session How we work

We work with

  • Online shops
  • Restaurants and cafés
  • Clinics and health centres
  • Start-ups
  • Service companies
  • Trade and distribution
  • Tripoli
  • Benghazi
  • Misrata
  • Zawiya
  • Bayda
  • Sabha

We sell a clear decision, not hours.

A shop owner who says “we need more ads” is describing a fix, not a problem. We start with the question others skip: why? Then we test the answer against your shop data, your ads and your customers’ messages, and recommend the decision the evidence supports.

See how we work
Souq El Attara in Tripoli's old cityServicesFive consulting areasThe Arch of Marcus Aurelius in TripoliHow we workSeven signed-off stagesA covered street in Ghadames old townLibyan marketSix checks before any adviceColumns of Leptis Magna reflected in waterAcademyThe marketing consulting course

Freelancer

  • QuestionHow do I do this task?
  • OutputDesigns, ads, posts
  • PricingPer task or per hour

Agency

  • QuestionHow do I run your channels each month?
  • OutputCampaigns and regular reports
  • PricingRetainer or share of spend

MHM Libya

  • QuestionWhat should you do, and why?
  • OutputDiagnosis, strategy and plan
  • PricingPer project, on expected value

Five areas, seven stages, one clear decision.

We pick the area that solves your problem now. We don't sell you all five at once.

Market strategy and researchyou sell to everyone and don't know who is profitable, or you're weighing a new city or product.

We find the segments that actually earn you money, the position that sets you apart and the lowest-risk way to grow. Decisions rest on interviews, surveys and your own data, not impressions.

Right for you if you sell to everyone and don't know who is profitable, or you're weighing a new city or product.

Book a diagnostic session
A shopping lane in Tripoli's old city
Tripoli, old city
Brandyour brand looks like your competitors', or your messages change with whoever writes them.

We build the promise before the logo: purpose, values, personality and voice. Then we choose the language for each segment and channel: simplified Arabic or Libyan dialect.

Right for you if your brand looks like your competitors', or your messages change with whoever writes them.

Book a diagnostic session
A richly painted house in old Ghadames
Ghadames
Growth and digital marketingyou pay for Facebook and Instagram ads and can't tell what they bring back.

We map your funnel from awareness to referral, choose the two or three channels that fit your audience and budget, and fix the weakest link before you spend more.

Right for you if you pay for Facebook and Instagram ads and can't tell what they bring back.

Book a diagnostic session
Office towers on Tripoli's corniche
Tripoli, the corniche
Pricing and offersexchange-rate swings squeeze your margin, or customers now wait for a discount before they buy.

We price on value instead of copying competitors, design bundles that make choosing easy, and work out the break-even point before any discount.

Right for you if exchange-rate swings squeeze your margin, or customers now wait for a discount before they buy.

Book a diagnostic session
A Libyan ten-dinar banknote
Ten Libyan dinars
Building your marketing teamyou have a busy marketing team with no written goals and no reports that help decisions.

We design the team, roles, processes and dashboard inside your company, so marketing runs on written goals without depending on us.

Right for you if you have a busy marketing team with no written goals and no reports that help decisions.

Book a diagnostic session
Fishing boats in Misrata's port
Misrata, the port

Seven stages, scope written first

Each stage closes with a deliverable you approve before we move on. Excellent analysis can't save a project that started with mismatched expectations.

DiscoveryContractKick-offDiagnosisStrategyPlanHandoverScope is written hereAn out-of-scope request goes back to the contract with its own fee and timelineYour sign-off on each stage's deliverable
No stage starts before you sign off the last one, and any new request during the work is written and priced before it is done.

  1. Discovery and fit

    We learn the problem, the goal, the decision maker and the budget.

    You getA clear yes to work together, or an honest no

  2. Proposal and contract

    We write the scope, deliverables, timeline and fee, and what sits outside the scope.

    This is where scope is fixed. Most disputes come from what was never written down.

    You getA written proposal and signed contract

  3. Kick-off and data

    We hold the kick-off meeting and request data and access.

    You getA one-page project charter

  4. Diagnosis and analysis

    We analyse the market, customers, competitors and current performance with tools like PESTEL and Porter's five forces.

    You getA diagnostic report with tested hypotheses

  5. Strategy and recommendations

    We compare the options, recommend the best one and write down what we will deliberately leave out.

    You getA strategy document and recommendations deck

  6. Implementation plan

    We turn the recommendations into tasks, owners and a timeline.

    You getAn implementation plan with KPIs

  7. Handover and review

    We hand over, measure the impact and close the project with you.

    You getA final report and joint review

Two tools we start with

The problem tree stops us jumping to a fix. The calculator tells you whether a new customer actually pays off.

The client says«We need more ads»We reframe the questionWhy did the shop's sales fall?Site analyticsVisitsFlat, from the samesourcesRuled outCheckout dataConversionFell after a mandatorysign-up stepThe causeOrder historyOrder value and repeatsStableRuled outRecommendationFix the checkout journey. Don't doublethe ad budget.
An illustrative case: an online clothing shop.

Does a new customer pay off?

Enter your own figures. The current values are a worked example.

Cost to acquireLYD 200
Customer valueLYD 560
Ratio2.8

Close to healthy. Raise repeat purchases or lower acquisition cost. A customer pays back their cost on order number 2.

3 to 1 is a common rule of thumb; it varies by sector.

Talk through your numbers

Built for Libya, not copied from elsewhere

The Arab world is not one market. Before any recommendation we check six things about yours.

  • Buying power

    Income levels, price sensitivity, and how exchange-rate swings and cash shortages affect pricing.

  • Dialect and tone

    When Libyan dialect wins closeness, and when simplified Arabic earns trust.

  • Platforms

    Where your segment really spends time across Facebook, Instagram, TikTok and WhatsApp.

  • Payment

    Cash on delivery eases trust but raises returns, so we work out what it does to your numbers.

  • Delivery

    Address accuracy and delivery speed between cities, and confirming orders before shipping.

  • Regulation

    Advertising, consumer and data protection rules, and disclosure when working with influencers.

WhatsApp is not a side channel. For many Libyan businesses it is the main sales and customer service line.

Seasons in 2027

Hijri dates are approximate and move about 11 days earlier each year.

  1. RamadanFrom about 8 FebruaryEmotional messages beat blunt discounts
  2. Eid al-FitrAround 10 MarchPreparation starts weeks before
  3. Eid al-AdhaAround 16 MayFeasts, travel and home goods
  4. Summer seasonJune to AugustTravel and leisure on the coast
  5. Back to schoolSeptember and OctoberSupplies, clothing and lessons
  6. Independence Day24 DecemberMessages of belonging, worded for the occasion

Start small, then decide

Three steps from a low-risk first session to a longer relationship. We set fees after discovery, based on scope and expected value.

Focused diagnostic session

Two hours to half a day

  • A diagnostic summary and ranked priorities
  • A quick way to try how we work

A small fixed fee

Request a session

Core service

Strategy project

4 to 8 weeks

  • Diagnosis of market, customers and competitors
  • Strategy, positioning and measurable goals
  • A 90-day plan and recommendations deck

A fixed fee with three tiered options

Discuss your project

Advisory retainer

Monthly

  • Regular meetings and guidance for your team
  • A weekly update and monthly report
  • Performance reviews until results hold

A fixed monthly fee

Ask about the retainer

Payment is staged: a deposit on signing and instalments as deliverables arrive. Anything outside the agreed scope is offered to you in writing, with its own fee and timeline.

Columns of Leptis Magna reflected in water
Leptis Magna

MHM Academy: the consulting course

A practical course for marketers, agency owners and marketing managers in Libya who want to move from delivery to consulting. Every module ends with an exercise that adds a piece to your portfolio.

12practical modules
14weeks with the final project
100points to grade the final project
  1. Marketing consulting basicsYour type of consulting and a problem tree
  2. The consulting project cycleScope of work and project charter
  3. Diagnosis and situation analysisPESTEL analysis and competitor matrix
  4. Market research and insightResearch plan, persona and journey
  5. Strategy and positioningSegmentation, targeting and positioning
  6. BrandBrand platform and name options
  7. Marketing mix and pricingValue proposition, bundles, break-even
  8. Digital marketing and growthFunnel, channels and experiments
  9. Measurement and returnDashboard plus CAC and LTV
  10. The Arab and Libyan marketSeasonal calendar and adapted messages
  11. Consultant skillsRecommendations deck and objections
  12. Building your consulting businessService ladder and client plan
Register your interest

Four commitments in every contract

  • Confidentiality

    We never share your data or strategy, or name you without written permission.

  • No conflicts

    We never serve a direct competitor of yours without disclosure and consent.

  • No guaranteed results

    We commit to the quality of method and analysis, not to outcomes no one controls.

  • Honest numbers

    We show data as it is, with its source and its limits.

Before you start

Do you guarantee more sales?

No. We commit to the quality of the diagnosis, method and analysis, and agree a clear success measure with you before we begin.

What will you ask in the first meeting?

What made you get in touch now, how you will know the project worked, what you have tried, who decides, the budget and timing, and what data exists.

Do you run the ads yourselves?

Our job is the decision and the plan. Your team or agency delivers, and on the retainer we guide them and review performance.

How do you set fees?

By scope and the value expected for your business, not by hours. We offer three options of increasing scope.

We're outside Tripoli. Can we work together?

Yes. We meet in person when it matters and remotely for the rest.

Ready for a clear marketing decision?

Start with a focused diagnostic session. You leave with ranked priorities, then decide whether to continue.

Book a diagnostic session Message us on WhatsApp

Book a diagnostic session

Tell us briefly about your business and the problem you want solved. WhatsApp opens with your message ready.

  1. We review your request and get back to you to set a discovery meeting.
  2. We ask about the problem, the success measure, the decision maker and the data.
  3. We send a written proposal with three options. Choose one, or say no.

Let's start the conversation

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